Social Media Policy

Watch our social media virtual training to learn more about how to maximize engagement through social media.  Click here to watch!

Platforms you may use:

  • Facebook Groups - there is a Facebook Group for every city. These groups are set up by the Communications Team. The Mission Continues must have at least one person as a staff person on each group.
    • Platoons are not allowed to create or operate a Facebook Page. This causes brand and messaging confusion with our main Facebook page.
    • Facebook Groups are to be set as public.
    • Platoons that wish to have a more internal and private Facebook Group may request one through their regional team. The Platoon must still maintain the public Facebook Group.
  • Twitter - Platoons may operate a Twitter account. The Platoon may run it individually or share an account with other Platoons in the city. Twitter accounts are created by the Communications Team and then turned over to the Platoon. 
  • Instagram - Platoons may operate an Instagram account. The Platoon may run it individually or share an account with other Platoons in the city. Instagram accounts can be made by an individual, but please contact the Communications Team. 
  • Tumblr - Platoons may start a Tumblr account, if they feel the need.
  • Blogging - Platoons are not allowed to create their own blogging website or account. Any blogs that the Platoon wishes to create should be submitted to the Communications Team and can be put on our official blog. 
  • LinkedIn - Platoons are not allowed to start LinkedIn Company pages. If a Platoon wishes to start a group on LinkedIn, they may do so. Please contact the Communications Team for guidance when you do this.


Any social media account that is created and/or operated by a Service Platoon must be maintained. If you decide to start a Twitter, Instagram, etc... you cannot abandon it after a short while. Create a schedule of when things will be posted, be active in making connections and informing the public about the work your Platoon is doing. 

It is much better to have never started a social media platform, then to put one out there and it to have inaccurate or out of date information. If you have members that are helping to run your accounts, make sure that you all agree on the message and it adheres to our guidelines. 

There are many Mission Continues Team Members and volunteers contributing to online spaces such as blogs, social networking sites, wikis, forums and photo and video sharing sites. We want to encourage our community to share content with us such as photos and stories of their Mission Continues experiences, but we need to be mindful of the impact on our brand and reputation. It is important that the Mission Continues supporters who choose to tell their Mission Continues story online understand what is recommended, expected and required.

The Mission Continues is committed to supporting honest, transparent, and knowledgeable dialogue through social media. The following guidelines will help you talk about your involvement with Mission Continues in an open and transparent way. The Mission Continues must always uphold the trust of our Team Members, Fellows, Service Platoon Members, donors and other supporters, so it is critical that we share our story responsibly.

The Mission Continues has policies in place that govern use of its own electronic communication systems, equipment, and resources. Team Members must adhere to all of these policies. We encourage you to use good judgment when communicating via blogs, online chat rooms, networking internet sites, social internet sites, and other electronic and non-electronic forums (collectively "social media"). The following is a general and non-exhaustive list of guidelines you should keep in mind:

1. Make it clear that the views expressed in social media are yours alone. If you are going to post The Mission Continues as your employer or use organization logos, trademarks, web addresses, email addresses or other symbols, please be aware that you are accepting that you are a representation of The Mission Continues, and ALL posts made should be reflective of our branding and message. 

2. Please be advised that you should not post any pictures of you engaging in inappropriate or illegal activities. This includes pictures of underage drinking if you are under the legal age

3. Please pay particular attention to pictures posted by you or of you while wearing any identifiable Mission Continues apparel. While wearing these items, you should be adhering to our core values and code of conduct. (A general rule of thumb: If you wouldn't do it in the office, don't do it in Mission Continues apparel).

4. You may not use The Mission Continues name or other identifying information to endorse, promote, denigrate or otherwise comment on any product, opinion, cause, or person.

5. Harassing, obscene, defamatory, threatening, or other offensive content must be avoided. Harassing or discriminatory comments, particularly if made on the basis of gender, race, religion, age, national origin, or other protected characteristic, may be deemed inappropriate even if The Mission Continues name is not mentioned. If social media communications in any way may adversely affect your relationships at work or violate organization policy, you may be subject to discipline up to and including immediate termination under various organization policies.

6. Ensure that engaging in social media does not interfere with your work or service.

7. Social media and similar communications have the potential to reflect on both you and The Mission Continues. We hope that you will show respect for our Team Members, Fellows, donors, affiliates and competitors.

Show proper respect for the laws governing copyright and fair use of copyrighted material owned by others, including the Mission Continues own copyright and trademark. Please do not post copy-written information, logos, trademarks, photos, etc., that you do not have permission to post, including photos of children without the permission of a parent or guardian.